Grind Babies crew
Memphis-born. World-bound.
BIG DREAMS
START SMALL.
Meet the Grind Babies — a new generation learning to dream bigger, move smarter, create boldly and build together.
- Original IP
- Ages 3–8
- Memphis Made
- Music-Led
- Original IP
- Memphis-rooted
- Cast
- One crew, many lanes
- Built for
- Screen & beyond
Grind Babies — Memphis made, established on Beale Street.
The World
Raised on Rhythm.
Built on Grind.
The Grind Babies universe runs on Memphis music, corner-store imagination and block-party energy. Studios, courts, classrooms and marketplaces where kids turn big ideas into real moves — together.
- Dream Big
- Create Boldly
- Work Together
- Build Your Future
Meet the Crew
Everybody Brings Something
to the Grind.
One cast, many lanes. Each Grind Baby leads with a different strength — and the crew is stronger when they move as one.
Grind Babies crew
See Season One
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Content
Stories With Rhythm.
Lessons With Energy.
Formats built for how kids actually watch — short, musical, funny and full of heart.
Adventures
Story-driven episodes where the crew chases big ideas across the GB world.
Music & Learning
Beat-led songs and sing-alongs built inside Beat Lab Studios.
Shorts & Moments
Quick, high-energy drops — jokes, wins, lessons and everyday grind.
Season One
First Stories Out of
Grind City.
Eleven-minute episodes built around music, invention and teamwork — each one anchored in a real Memphis-flavored place.
- 01In Production
Beat Lab Blues
Zee loses the track that took all week to build — so the whole crew rebuilds it from the sounds of the block.
11 min
- 02In Production
Court Rules
Chuckie wants to win alone. Grind City Court teaches him what a real assist looks like.
11 min
- 03Coming Soon
Hustle Mart Day
Every Grind Baby gets one table and one afternoon to turn a small idea into a real business.
11 min
The Sound
Music Isn't the Soundtrack.
It's the Engine.
Grind Babies is built sound-first. Beat Lab Studios sits at the center of the world, and every story is written to a groove kids feel before they understand it.
Memphis Soul
Warm horns, gospel harmony and Stax-era swing under every hook.
Southern Bounce
Kid-safe hip-hop rhythm — heavy on groove, clean on message.
Sing-Along Craft
Every episode leaves one chorus kids can carry around all week.
Built Beyond the Screen
A Character Universe
Made to Travel.
Grind Babies is designed as a scalable IP across entertainment, publishing, apparel, toys, education, live experiences and brand collaborations.
Entertainment
Animated series, specials and music-led formats.
Publishing
Picture books, early readers and activity titles.
Apparel
GB streetwear-inspired kids and family collections.
Toys & Collectibles
Figures, plush and playsets from the GB world.
Education
Creativity, confidence and money-smart learning content.
Live Experiences
Tours, pop-ups, festivals and community activations.
Franchise Roadmap
Now
Series & Music
Season one in production with the music package built alongside it.
Next
Publishing & Apparel
Picture books, early readers and the first GB apparel capsule.
Then
Toys & Experiences
Figures, playsets, live events and community activations.
Global
Territory Partners
Regional licensees and co-production partners across markets.
Education LineHBCU Heroes.
HBCU Heroes.
Learning, Dreaming, Exploring with Jaxx.
A 100+ card educational collection where Jaxx visits Historically Black Colleges and Universities, meets the people who built them and tries on a dream career at every stop. Built for classrooms, libraries and family reading nights.
- 100+
- HBCUs mapped
- 30
- Top highlights
- Ages 3–8
- Reading level
Howard University
Dream big: Scientist
Alabama A&M / Huntsville
Dream big: Astronaut
Hampton University
Dream big: Marine Biologist
Spelman College
Dream big: Planetary Scientist
Morehouse College
Dream big: Business Leader
Florida A&M University
Dream big: Global Health Scientist
Tennessee State University
Dream big: Video Game Designer
Card artwork shown is part of the Grind Babies® HBCU Heroes educational series. University names are used for educational reference; partnerships are handled through licensing.
Partner Categories In Conversation
- Broadcast
- Streaming
- Retail
- Publishing
- Live Events
“A character universe with real cultural roots — the kind of IP that travels from screen to shelf without losing its voice.”
Shop / Culture
Wear the Grind.
The GB mark, straight from the world to the wardrobe. Drops are curated, kid-ready and built to last.
Store launching soon — join the list to hear about the first drop.
For Parents
Entertainment Parents Can
Feel Good About.
Bright, upbeat and age-appropriate. Big personalities, positive ambition and no mean-spirited humor.
Confidence
Characters who try, miss, adjust and keep going — modeling self-belief without pressure.
Creativity
Music, art, invention and play sit at the center of every story.
Community
The crew wins together. Kindness, teamwork and respect run through the world.
Parent Questions, Answered
