Grind Babies crew
Memphis-born. World-bound.
Grind Babies:
Big Dreams Start Small
A new Memphis-born animated universe is getting ready for the world.
Meet the Grind Babies — a crew of kids with big dreams, bigger hearts and a sound straight out of Memphis. Built with everything we've got, for the ones coming next.
- Original IP
- Ages 3–8
- Memphis Made
- Music-Led
- Original IP
- Memphis-rooted
- Cast
- One crew, many lanes
- Built for
- Screen & beyond
Grind Babies — Memphis made, established on Beale Street.
Coming Soon
THE GRIND IS
JUST GETTING STARTED.
The Grind Babies® series is coming soon. Join the GB List for the premiere announcement, first looks and launch updates.
Join the GB List
One list. Every premiere, drop and release — straight to your inbox.
- Premiere alerts
- First-look episode drops
- Music releases
- Merch drops
Official Trailer — Coming Soon
SEE THE WORLD.
HEAR THE SOUND.
MEET THE GRIND.
The first official Grind Babies® trailer is in development — a 60–90 second first look at the characters, Memphis world, music, energy and heart behind the franchise.
Proof of content in development: official 60–90 second trailer.
Trailer First Look
The World
Raised on Rhythm.
Built on Grind.
The Grind Babies universe runs on Memphis music, corner-store imagination and block-party energy. Studios, courts, classrooms and marketplaces where kids turn big ideas into real moves — together.
- Dream Big
- Create Boldly
- Work Together
- Build Your Future
Meet the Crew
Everybody Brings Something
to the Grind.
One cast, many lanes. Each Grind Baby leads with a different strength — and the crew is stronger when they move as one.
Grind Babies crew
Click any crew card to open their profile.
Content Formats — In Development
Stories With Rhythm.
Lessons With Energy.
First-look concepts for how Grind Babies will show up on screen — short, musical, funny and full of heart. Nothing here is streaming yet.
IN DEVELOPMENT FOR 1 AND 2Adventures
Story-driven episodes where the crew chases big ideas across the GB world.
Format 02Music & Learning
Beat-led songs and sing-alongs built inside Beat Lab Studios.
Watch Grind Babies on YouTube
Official trailer first look coming soon.
Official Channel
WATCH THE GRIND
ON YOUTUBE.
The official Grind Babies® channel is where first looks, character drops, music and behind-the-scenes moments land first. Subscribe now so you don't miss the premiere.
@grind_babies
- First looks
- Character drops
- Music & beats
- Behind the grind
Season One Development
First Stories Out of
Grind City.
Eleven-minute episodes built around music, invention and teamwork — each one anchored in a real Memphis-flavored place.
- 01In Development
Beat Lab Blues
Zee loses the track that took all week to build — so the whole crew rebuilds it from the sounds of the block.
11 min
02In DevelopmentCourt Rules
Chuckie wants to win alone. Grind City Court teaches him what a real assist looks like.
11 min
- 03Coming Soon
Hustle Mart Day
Every Grind Baby gets one table and one afternoon to turn a small idea into a real business.
11 min
The Sound
Music Isn't the Soundtrack.
It's the Engine.
Grind Babies is built sound-first. Beat Lab Studios sits at the center of the world, and every story is written to a groove kids feel before they understand it.
Memphis Soul
Warm horns, gospel harmony and Stax-era swing under every hook.
Southern Bounce
Kid-safe hip-hop rhythm — heavy on groove, clean on message.
Sing-Along Craft
Every episode leaves one chorus kids can carry around all week.
Partner With GB
ONE WORLD.
MANY WAYS TO BUILD WITH IT.
Entertainment. Publishing. Education. Apparel. Toys. Experiences. Grind Babies is one character universe built to extend across every one of them — with partners who want in early.
- Entertainment
- Publishing
- Education
- Apparel
- Toys
- Experiences
Education LineHBCU Heroes.
HBCU Heroes.
Learning, Dreaming, Exploring with Jaxx.
A 100+ card educational collection where Jaxx visits Historically Black Colleges and Universities, meets the people who built them and tries on a dream career at every stop. Built for classrooms, libraries and family reading nights.
- 100+
- HBCUs mapped
- 30
- Top highlights
- Ages 3–8
- Reading level
Click any card to open the full HBCU Hero.
Card artwork shown is part of the Grind Babies® HBCU Heroes educational series. University names are used for educational reference; partnerships are handled through licensing.
Shop / Culture
Wear the Grind.
The GB mark, straight from the world to the wardrobe. Drops are curated, kid-ready and built to last.
Store launching soon — join the list to hear about the first drop.
For Parents
Entertainment Parents Can
Feel Good About.
Bright, upbeat and age-appropriate. Big personalities, positive ambition and no mean-spirited humor.
Confidence
Characters who try, miss, adjust and keep going — modeling self-belief without pressure.
Creativity
Music, art, invention and play sit at the center of every story.
Community
The crew wins together. Kindness, teamwork and respect run through the world.
Parent Questions, Answered
Target Licensing Categories
Industry Partnerships
The categories we're building Grind Babies for next.
- Broadcast
- Streaming
- Retail
- Publishing
- Education
- Live Events
Categories shown are opportunities open for partnership, not announced agreements.
Partner With GB
A Character Universe
Made to Travel.
Grind Babies is designed as a scalable IP across entertainment, publishing, apparel, toys, education, live experiences and brand collaborations.
Entertainment
Animated series, specials and music-led formats.
Publishing
Picture books, early readers and activity titles.
Apparel
GB streetwear-inspired kids and family collections.
Toys & Collectibles
Figures, plush and playsets from the GB world.
Education
Creativity, confidence and money-smart learning content.
Live Experiences
Tours, pop-ups, festivals and community activations.
Franchise Roadmap
- NowSeries & Music
- NextPublishing & Apparel
- ThenToys & Experiences
- GlobalTerritory Partners
THE NEXT BIG WORLD CAN START WITH A SMALL DREAM.
Be early. Be part of it. The crew is almost here.